Creator operations · Updated September 28, 2026
Track UGC from a video to a customer
Connect creative decisions to business outcomes without treating views as revenue. Keep each creative, platform placement and metric observation distinct.
Give each creative an identity
Keep campaign, creator, format version, showcase version and finished project together. A TikTok post and an Instagram Reel using the same edit are two placements of one creative.
Capture comparable snapshots
Record views and engagement at consistent intervals such as 24 hours, 72 hours and seven days. Store observed-at time. The latest cumulative snapshot replaces the previous one in totals; never sum repeated view snapshots.
Separate attribution from payment
Use the creator campaign link where links are supported. Report visits, signups and paid conversions separately. A referral event does not establish commission eligibility, and a paid invoice does not establish retained recurring revenue.
Change one useful thing
Compare hooks within an audience and format. Keep successful proof passages and test a different opening or objection. Record whether a creator reached a publishable result without founder editing before scaling volume.